Creative paper tape "I know it"
Taiwan has made business a culture
The creative paper tape that Taipei’s Forbidden City has recently introduced, “You know it,” has recently exploded on both sides of the Taiwan Strait. The simple four-character dominance has caused many people to stir up the collection. The work was launched twice and instantly sold out. Taiwan’s cultural and creative products once again attracted people’s attention.
I believe that every mainland tourist who visited Taiwan did not return to his own hands, and pineapple cakes, oolong tea, imitation paintings, jade jade cabbage pendants, Huai Su calligraphy scarves, and various creative T-shirts, canvas backpacks, hand-made soaps, and Mino Paper umbrella ... you are very excited to bring back a lot of beef noodles, pearl milk tea also relish. Is nothing more than cakes, noodles and some patterned tourist souvenirs, think about these things are all in the mainland, but people are happy to be generous, in addition to going out to buy something a tourist mentality, and that is, these things are really different, different It's a story, a culture, and an atmosphere. The seller sold you more than just a T-shirt and a cloth, but added a little surprise, added some novelty, and added something that you think is very advanced. These things are It is culture. When products are integrated into culture, this product becomes a cultural creation.
Taiwan is really good at making business a culture.
Taipei Imperial Palace
Annual sales of nearly 500 million
It was the Taipei National Palace Museum that made business the most successful culture. Last year, the total sales amounted to NT$480 million. When you enter the souvenir shop of the Forbidden City, it is almost impossible for you to come out without spending money. If you suspect that the original copy of "Fuchun Mountain Map" and "Yinghua Autumn" map is too expensive, then the scarves, backpacks, T-shirts, umbrellas , wallets, business card holders, bottle openers, mouse pads, etc. These things you can use in your life are full of everything. Moreover, the silk scarves are the calligraphy of Huai Su, the name card holder is the pattern of the filial piety, the bottle opener is the famous one. Jade cabbage and blue-and-white porcelain lotus flowers on the cloth bag... Some of the national treasure-level exhibits you have just watched can be played in a variety of shapes and patterns. You can have hundreds of thousands of dollars to own, and it is practical. Can you not be tempted?
Every article in Taipei's Imperial Palace has its origin. In the store, the reporter saw a cute enamel-shaped porcelain jar. The owl's cheeks with long round noses and long noses to their mouths had a penguin's rolling body. The little tail was pressed against the ground and supported with a modern cartoon design. specialty. I thought it was a good design. I did not expect to see its deity in the permanent exhibition of the National Palace Museum in Taipei on a particular day. It was originally a Han-shaped pot-shaped can. Ignored it for several exhibitions, this time because of the store’s Imitation products only met with it, I can only feel the incredible talent of the Han Dynasty designers, while feeling really inexhaustible Taipei National Palace Museum.
Although it is the imitation or re-creation of national treasures, if the light has a good design, it is rough and the packaging is simple. Even if it is Mao Gongding, the bowl will be immediately located on the ground and be cut into the stall price. The goods at Taipei's Imperial Palace are not cheap, but buyers are not soft, because every item except the national treasure is delicate, well packaged and detailed. Every copy you buy will have a textual introduction of the author and the work. Whether you are learning or giving it to someone, you will take a serious look and the process of reading is a calligraphy and painting lesson.
The unique cultural resources combined with creative design and exquisite workmanship make it hard to make money.
endless creativity
Paper tape sold crazy
How to make business a culture? If selling paper tape is a small business that can be done in a grocery store, printing the adhesive tape of Emperor Kangxi's imperial concubine, "I know it," on a piece of paper tape will make this small business a culture. As a result, the new product of the Taipei Imperial Palace sold off the goods. The reporter learned that it is now that you have money to buy and you have to queue up for pre-orders. It is now scheduled for September. The Taipei Imperial Palace is proud of the collection of the famous porcelains of the Song dynasty Guan Yao. How do these porcelains connect with the ladies' stockings? On a hot summer day, the Taipei Imperial Palace weaved patterns of ice cracks on the stockings of Song Dynasty in stockings. The socks were also based on the blue and pink of Song and Porcelain, and were named after the “tip of the iceberg.” Forced! In addition, the celebrity cultural relics of the National Palace Museum in Taipei, although it has been opened with a variety of N products, accounting for 32% of the Forbidden City's sales, but this year there are new products launched - umbrellas. Together, it is a cabbage planted by the white helper greenery. It opens up to green fields and fields.
Taiwan’s creativity is not only because they have a collection of the Taipei Imperial Palace. Journalists can meet creative ideas everywhere in restaurants, tea houses, cafes, small shops, and bed and breakfasts (family hotels). In a restaurant, the owner put a handkerchief on the paper towel with four characters printed: "The wine country is sickly bear", there are endless stories and emotions of the table; to stay at the foot of the bed in Alishan, go to bed to turn off the lights, suddenly found the ceiling Fluorescently painted patterns flow on the sea, fish, and the stars, bringing you into a fairytale world. The next morning, thanking the boss, he told me: “The fish is called Sakura, which is a unique fish species in Taiwan and lives in the streams in the Central Mountain Range...” This kind of ceiling is not only a surprise for the guests, but also Bringing knowledge of species, the country owner also made business a culture. After I left for this culture, I introduced other friends to his shop.
To say that creativity, pearl milk tea, beef noodles, pineapple cakes are all successful. Pearl milk tea is a Taiwanese who mixes the cherished sip of loved tea with the milk tea he loves and has a resounding name. The beef noodle is based on the Yucun culture and attracts nostalgic homesick people. It is also developed with various tastes such as simmered stew, braised pork, and half-and-half meat. The beef noodles are made into Taiwanese food and are used by outsiders. "I didn't visit Taiwan without eating beef noodles." A bowl of beef noodles from the mainland became Taiwan's signature. Pineapple cake is also a dessert filled with fruits, but each store has a selling point. The government holds an appraisal event. The mayor carries a box and sips the drink. As a result, the snack is made into the image of Taiwan. When you arrive in Taiwan, you cannot help but buy it. Eating, pineapple cake has become a major industry.
Cultural and Creative Level
Social progress scale
Culture and innovation are not produced out of thin air. He is a reflection of the entire society's living standards and cultural standards. It is a manifestation of the people's higher quality of life requirements and a benchmark for social development. After Taiwan entered the year 2000, it strongly advocated the concept of cultural creation, and the government saw the creation of the culture as a new industry. In 2002, Taiwan introduced the UK's "creative industries" policy and put forward plans for five major cultural and creative parks, bringing together cultural and creative industries with biotechnology, green energy, medical care, exquisite agriculture, and tourism as six major emerging industries in Taiwan.
However, even the best plans and policies must be implemented and implemented by people. At this time, Taiwan’s society has accumulated a variety of conditions for cultural and creative development. First of all, Taiwan opened its outbound tourism in 1979 and set off a tide of study abroad and sightseeing in the United States and Japan. Over the years, a large number of scholars who returned to Taiwan and knowledgeable people have higher requirements for living and cultural tastes. It is also familiar with the concept of culture and innovation. Second, Taiwan is a pluralistic society. Chinese traditions, Japanese elements, and European and American fashions have profound influence. Cultural diversity and collisions are the best soils for culture and innovation. Finally, Taiwan is close to 40. During the year, tremendous social transformations and changes from "marriage" to "democracy" took place. The stimulation from institutional changes also stirred the brainpower of Wenchuang, and provided rich material for the culture and creation.
However, Taiwan’s cultural and creative industries are facing a “shallow disc” crisis. They have little resources and a small market. A Taiwanese cultural worker once told his reporters his worries: “In addition to the National Palace Museum, apart from a little refreshment and small warmth, we still have What? The mainland tourists came to see Tsuiyu cabbage. Japanese tourists came here to say that there really is like Japan. Where is the cultural symbol that really belongs to Taiwan?” As for the market, even the large-scale creation of Taipei’s National Palace Museum was opened to mainland tourists in 2008. After the performance in Taiwan, the performance rose year after year, and the broth of pineapple cake and beef noodles was given thanks to tourists from mainland China.
"The mainland is really a rich cultural resource, and we in Taiwan have already dug our ground to 3 feet," said the cultural worker. To what extent? Taiwan’s Taoyuan County does not touch the “Three Kingdoms”, but because it has the same two characters as “Taoyuan Sanyi”, it issued the stamps of Liu, Guan, and Zhang Sanyi, attracting many people to queue up in Taoyuan in the early morning to buy it. Stamps, because they will be covered with a "Peach Garden" postmark.
With regard to Wenchuang, Taiwan’s experience and difficulties are opportunities for the mainland. Creating a business culture not only enhances the added value of the product, but also enhances the social development level and image.
Special Reporter Small Star
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