"Top Ten Ranking" come from

Internationally, there is seldom the "Top Ten Ranking" and the like, even the watch kingdom Switzerland did not hear the selection of their "Top Ten", "Top Five" or "Top Eight." Foreign luxury watches in the country have experienced rapid development for more than a decade, however, in the daily exchanges with consumers found that there are still a large part of consumers still on the "Top Ten Ranking" flock to this ritual. They are not "top ten" do not buy, and even debate which brand rank more forward. For today's watch industry, the "Top Ten Ranking" What is the significance?

"Top Ten Ranking" of the origin

In the context of reform and opening up, the rapid development of the domestic economy, by the 1990s, the consumer demand for watches continue to increase, this part of the consumer does not know how to choose a watch brand, their common feature is to show off wealth and highlight their identity Strong demand. Due to the asymmetric information industry at home and abroad watches, watch brand awareness in the country is extremely limited. Until 2005, with Patek Philippe officially settled in China, the first in Shanghai Bund 18 as a symbol, set off the world's leading watch brand to enter the Chinese market wave.

Mr. Zhong Yonglin

"Top Ten Ranking" has been more than the current version, to say that the most widely known "Top Ten Ranking", I have to mention Mr. Zhong Yonglin. The industry is widely recognized that the "top ten watches" is called Mr. Chung in 1999 by the mainland, Hong Kong and Taiwan, the three clocks through the watch experts, collectors and the media voted through the magazine results obtained in 2000 Published in the year, referred to as "Zhongshi Ten."

Let us not start with the starting point for Mr. Chung who did this vote at that time. The online version at that time played a positive role in guiding consumption. Let consumers focus on the real connotation, high quality brand up, and promote the development of high-end watches.

Impact of Top Ten Ranking on Today

The influence of "Top Ten Ranking" may not even think of Mr Chung at the time. The rankings since its release, the rapid spread in the country, many lovers and salespeople as a canon, hard to memorize, and really affect the final decision of many watch buyers. Today, we can still see the widespread existence of such effects. Some watch fans even attack the brands that are not on the top rankings, scoffing into the list.

But the difference is that after more than a decade of development, there are more and more brand names in China. The pattern of the international watch industry has undergone great changes, the entire industry has shown a trend of diversity development, the recovery of the ancient brand more and more; the brand of the continuous development of technology, more intense competition; the application of new equipment and new materials; Independent watchmakers continue to emerge; the watchmaking industry continues to gain strength in other regions except Switzerland. Coupled with the development of the Internet, watch enthusiasts in China can understand the changes and trends in the industry at home and abroad for the first time. Currently, watch enthusiasts are faced with a flourishing market, consumers have more selectivity. More importantly, as consumers become more aware of the culture of timepieces, consumption is becoming more rational.

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Watches really "line" it

Rigorously, since it is ranked, then there must be quantitative indicators and the corresponding standards. The value of the watch involves a wide range. It is hard for us to compare the values ​​of culture, art and spiritual pursuits. It can be seen that the so-called "ranking", the result is the most non-expression of participation in the voters awareness and personal preferences.

Patek Philippe "Blue Macaw"

Zhou Kaixuan, a veteran of the watch industry, once said: "The list of" Top 10 Wristwatches "is actually an out of context, and in the current Mainland market it is a concept that needs to be rectified." In her view, this list The overall strength of each brand on the are good, but such a ranking is very unfair to other brands. There are thousands of watch brands all over the world, each with its own different areas of expertise. Some are unique in the field of mechanical watches. Some are ahead of the sports watch industry. And the inlay technology of the jewelery watch has higher requirements for craftsmanship. Since the watch can be subdivided into so many fields, such a list simply does not have any credibility, nor need to be too serious about it. "Switzerland is the world's No. 1 watch producer, with thousands of brands out there, and if you chat with CEOs of these brands asking if they have such a rank in the mind and no one will answer you, including in today's Hong Kong market and Taiwan market, no one will mention the top ten list.

As more watch brands enter China, many dealers and salespeople are actively guiding consumers how to appreciate. Hoping to give more watch brands a clean and pure competitive environment, and for some of these watch brands, only this clean and pure environment can reflect their true value. Creating such a healthy environment is positive and beneficial for the development of the global clock and watch industry and good for consumers. Such efforts have been continuing, but the speed of concept revision is obviously not in direct proportion with the speed of the concept of "top ten watches" in that year. The change of domestic consumer attitudes needs a gradual and orderly process.

How to consume correctly

Whether it is the "Top Ten Ranking," or the situation is very similar to the "watch rating classification," they have been able to produce, due to the impact of the environment, conditions, therefore, such terms are with a deep imprint of the times! As a consumer, can not be too superstitious. Purchase table or in accordance with personal hobbies, personal needs, personal cognition of the brand and other aspects of comprehensive consideration, choose the most suitable for all aspects of their watch makes sense.

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