Brand Watch: Why women's underwear brand woman can capture the heart

For modern urban women, the underwear dress contains more and more rich meaning, once only to the warm winter, the main function of the private function of the hidden underwear by modern women have more requirements - style to be stylish and beautiful, wearing Comfortable and healthy, style should be suitable for their own style and so on. Say market demand determines the direction of the industry, underwear industry is the same reason, with the consumer awareness of a more diversified consumer, underwear, personalized, make underwear companies have to keep up with changes in trends change, to sublimate themselves through change to expand Market influence of business or brand. Well-known underwear brand boudoir is undoubtedly one of the most representative one.

Boudoir is the Shenzhen underwear Ya clothing company underwear brand, the company launched in 2014 brand management strategy, the boudoir underwear brand to the market, after more than a year of development, Boudoir brand shows a strong momentum of development . Just a short period of more than a year, the boudoir underwear quickly won the love of many female consumers, boudoir underwear brand in the country opened more than 1,000 terminal stores, showing an alarming rate of development. Through the investigation, Guirui is a underwear brand with "health, comfort, sensuality and aesthetic beauty" as its core values. The pursuit of lingerie comfortable and healthy wearing experience and sexy aesthetic dress reflects the dress demand of modern women . According to the company's internal staff Guiyiya introduction, in order to bring women a healthy and comfortable wearing experience, the company R & D team lasted four years of research and development to create the seven boudoir breathing underwear campaign, through the selection of healthy breathable high-tech fabrics, combined with Body fat, mechanics and other scientific principles R & D boudoir design boudoir series of underwear allows women in the process of wearing underwear, breasts enjoy natural breathing and comfortable skin-friendly experience, in order to achieve the health care of the breast.

In addition, the boudoir brand value underwear style and style of expression, boudoir is a 18-year-old to 48-year-old female consumer groups underwear brand, the age range contains a wide range, because of this, Diversification must be pursued to meet the consumer needs of women of all ages, or mature, charming, or sentimental, or sweet, or youthful. At the same time proficient in the natural beauty of women, boudoir underwear in the pursuit of fashion design to create, very much emphasized the "beauty" of the show. Gui Mi brand underwear designer team through their innovative fashion perspective into the French underwear elements to the vulgarity of the design concept, and some of the traditional Chinese culture and art with the right integration, unique craftsmanship, to achieve a variety of brands underwear The classic style of the show, interpretation of women's elegant, beautiful, temperament concept. Many people are wondering why the underwear brand can get such a rapid development, one reason is that the product just to meet the needs of the market, and then in the right business model, the rapid development of the brand is not surprising.

LADIES TROUSERS

Trouser Pants For Ladies,Palazzo Pants For Women,White Trousers Women,Wide Leg Trousers Women

SHAOXING NEWIDEA GARMENT CO.,LTD , https://www.shouyaoapparel.com