Do not look at other industries here, talk about the luxury goods industry. July and August each year, all the big names will disclose their own corporate earnings, and make a simple analysis. Watch industry first big group in front of the array, followed by all independent brands publish their own data. For everyone, maybe you see only numbers, and I'm sure, then your thinking will follow the following text analysis unimpeded. However, are you sure you see the earnings report simply data?
The development of any matter must be causal link, for large market-oriented enterprises, what they do is purposeful, announced earnings is also one of the ways the corporate image is displayed. It seems the world in the world watch list, watch business announced earnings reports at least for three reasons:
1, to maintain the brand image
There are many kinds of brand image display, we often say that fairness and fairness, transparency is the best embodiment of openness and fairness. Instead of letting others find fault, it is better to recruit. As a large company, consumers will trust you more if they consciously make their business data public.
2, everything for publicity
In fact, the published earnings report shows that sales decline or increase will not give consumers any psychological impact. On the contrary, every announcement of an earnings report gives the watch dealer a chance to re-present himself. Perhaps he has not been in the new watch for a long time and an earnings report reminds you of the brand again.
3, highlight ambition
Under the data, watchmakers often give the appropriate analysis. According to Xiaobian observation, many people think too late to be led by these analyzes. Have you ever wondered if all of these analyzes are objective? They are nothing more than a means used by watch makers to demonstrate their ambition.
With the LVMH Group, Kai Yun Group have announced the first half earnings, a time the first half of the earnings, quarterly reports have seen all reported. Wan Table World Xiaobian want to say: not only the watch business, for any business, all the activities is only a means, the ultimate goal is still to profit. (Text / million watch world Fuxue Ting)
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