Digging corner addictive lend wearables, Apple ambitious

Early in the morning, Wanbiao World Xiaobian was scared by Apple's new digital marketing director. It is said that former Nike, Burberry social media guru Musa Tariq and switched to Apple, and apparently, he is the old leader - Burberry former CEO, now Apple's senior vice president of retail operations Angela Ahrendts personally dug. He has served as the director of social media and digital marketing for American sports goods giant Nike Global Social Media and Community and Digital, Burberry, the UK luxury brand. From July last year, some well-known luxury goods executives have switched to Apple. Of course, they quit not to help iPhone6 ​​sell, but to fight for new technology.

For everyone, wearable devices are no stranger to reports about it. In fact, strictly speaking, the wearable device is not a watch, it only occupies an important part of the human body - the wrist only. But for young people who love new things, the combination of fashion and technology is worth the experience. After all, we have entered an era of wearable devices and in recent days tech companies hiring executives from the fashion and luxury goods industry have become popular in the near future for a truly broad range of wearables.

No matter from which point of view, Apple is strong enough to wearable devices to meet the expectations. Take a look at iwatch to know that it has not yet been published, it has never been heard about it. Whenever you talk about wearables, it seems like you always get away with Apple's iwatch. Just last month we sang the fact that Patrick Pruniaux, vice president of sales for Tag Heuer, moved to Apple and learned today that Musa Tariq has also switched to Apple. For a time, Apple's talent.

In July last year, Paul Deneve, CEO of Kering's famous French designer Saint Laurent Paris, switched to Apple to serve as vice president and report directly to CEO Tim Cook. But overall it looks as if Burberry's top executives are jumping out of Apple and Angela Ahrendts, the woman's CEO, left in April 2014 to move to Apple, where she acted as senior vice president for retail and online stores. We watch the world Xiaobian think, we can boldly guess that there are indications that Burberry may have some problems in the future development, at least in the high-tech era after Apple empire.

Of course, Apple's digging angle is addictive one and its own great strength, the second must say that the objective environment created these phenomena. After all, wearable devices is a trend, Apple as a technology giant, the use of such an opportunity to rise chance of winning is very large. And those executives in the traditional luxury goods industry have also spotted this situation, the combination of strong and powerful are often the pursuit of win-win situation, whether it is Apple or their own benefit. Related to the watch, the traditional watch will not be affected by the big impact iwatch temporarily do not know, all have to wait for the appearance of iwatch to settle. To be sure, the traditional watchmakers do need to change in a timely manner to deal with. (Text / million watch world Fuxue Ting)

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