The average price of high-end watches fell 7%
Specifically, in 2013, China's high-end wristwatch sales of about 32.4 billion yuan, the market growth rate of 8%. Among them, professional watch brands increased by 10%, non-professional watches by 3%, and high-end watch imports plunged 89% to only 653 million U.S. dollars, dropping back to nine years ago. The first quarter of this year's data show that imports of high-end watches only 143 million US dollars.
In terms of imports, imports of high-end watches in China also dropped to 100,000 units in 2013, plunging 88% from 2012 levels. In the past year, the domestic market mainly consisted of digesting stocks, which will last until the end of 2014. Relevant data show that the first quarter of this year, China's imports of high-end watches 20,000.
In addition to falling imports and imports, the average price of high-end watches in China is also falling. Last year's average price of 6398 US dollars / block, down 7% over 2012. The first quarter of this year, the average price of watches rose to 6666 US dollars / piece. Fortune Quality Institute experts believe that high-end watches are still the mainstream of Chinese watch consumption, low-end and ultra-low-end watches will gradually withdraw from the watch market.
Beijing and Shanghai and Guangdong outlets the most densely distributed
The survey also revealed that the mainland China and Hong Kong, as well as France, were the areas with the largest drop in the Swiss list's exports in 2013, down 12.5%, 5.6% and 9.6% respectively. Political factors on the domestic high-end watch consumption inhibitory effect is obvious, more consumption flows overseas, the domestic stores into billboards.
Specific from China's domestic market area, Beijing, Shanghai, Liaoning, Jiangsu, Zhejiang, Guangdong is the highest concentration of watch stores in the region. Second and third tier cities present high-end consumer demand for watches, Heilongjiang, Tianjin, Hebei, Shandong rose faster. However, the store density in Xinjiang, Guizhou, Jiangxi, Hainan, Ningxia and Gansu is relatively low.
High-end watch market two days of ice and fire
The report pointed out that the performance of the international luxury goods group in the field of watch also showed a mixed situation, in 2013 the global high-end watch sales of 20.9 billion euros, maintaining a 10% market growth, which Swatch Group with 8.5 billion Sales in the euro were firmly on the top of the list, but LVMH, Hermes and Kaidun Group performed poorly with sales dropping 2%, 3% and 17% respectively.
This reporter has learned that, corresponding to this year's LVMH Group's Hublot watch, Zenith and Other watch brands have been the first to launch Hong Kong and the mainland watch the same price action, with a view to reverse the sales decline in the Chinese mainland market watch.
Hong Kong luxury goods sales plunged 4 months
China's retail sales in Hong Kong in April fell 9.5% year on year, the data fell again in May. Hong Kong's latest retail data for May dropped 4.1% from the same period of last year, lower than market expectations. Among them, luxury goods sales fell for the fourth consecutive month, down 24.5%, dragging down the overall retail performance is the main reason.
Data from the Census and Statistics Department of the Hong Kong Special Administrative Region showed that the total value of retail sales in May was tentatively estimated at 390 billion yuan, down 4.1% from a year earlier, worse than market expectations and the fourth consecutive monthly decline. A Hong Kong SAR government spokesman said the drop was mainly due to the significant drop in the sales of jewelery, watches and luxury gifts. Data show that these luxury goods sales in May fell 24.5%; sales of electrical appliances and photographic equipment also fell 14.3%. Some retail sales figures reflecting local consumption, including the supermarket, clothing, food, automobile and auto parts, have risen by about 1% -15%.
Ma Ruiqiong, chairman of the Hong Kong Retail Management Association, said on a conference call that the sales of luxury goods such as jewelery continued to fall. A big reason for this is that last year's "Chinese Aunt grab the gold tide," making the sales base in May last year become very substantial. Big. Excluding the rush to grab the gold rush, jewelery sales in 2013 did not show much growth throughout the year. It was also revealed that the sales performance of luxury goods such as jewelery and watches actually started to show signs of decline as early as 2012. "At that time, the consumption of each single sheet had dropped, but the sales volume did not show much decline . "Marui Jo said that in the second half of 2013, retail sales data began to weaken and it is expected that this year weakened more rapidly.
For the retail sales in Hong Kong in the first half of this year, whether it can stand firm, Merrill Lynch said that the total value of retail sales in the first five months of this year dropped 0.2%. In June, it was only 5% -6% higher than the level in last year. Otherwise, Hong Kong First half of the retail sales data have the opportunity for the first time negative growth.
The retail industry in Hong Kong also believes that the data mainly reflect the shift in consumer spending patterns and the weaker spending power of mainland tourists. It is not ruled out that the overall performance of retail in the first half of the year will be ruled out due to a number of uncertainties in the market, including possible tightening of free exercise policies. For the first time, "negative growth."
LAN Cable,Communication Cable,Cat5e Cable
BRS Imp. & Exp. Co., Ltd. , http://www.gdopticaltools.com
没有评论:
发表评论