Smartwatches have been a hot topic since Apple released news that it plans to make the iwatch, a smartwatch that will go on sale in November of this year. In the face of such a situation, the traditional watchmaker looked very calm on the performance, they may believe that smart watches is only a slap in the face, can not afford luxury luxury watch table. However, in this trend, Swatch Group's performance seems to give people the feeling of uncertainty.
Xiao Bian vaguely remember, when Apple took their own ideas to find Swatch Group cooperation, was mercilessly rejected. Just months earlier, the Swatch Group teamed up with several Other watchmakers to make fun of smartwatches. But just last Sunday Group CEO Nick Hayek said in an interview with The New Zurich Journal that from 2015 onwards, Swatch Touch Touch touch watch products will join the sport health monitoring and management functions. A spokesman for Swatch Group also confirmed on Monday.
In fact, as early as 2004, Swatch on the cooperation with Microsoft and MSN will be the name of a Paparazzi watch on the market, the watch can provide users with personalized information push, including news, sports, weather, stocks, etc. , But not really popular. And Microsoft also combined Tissot, the United States Fossil and other watch makers, the final result is unforgettable. Earlier, Hayek also provided design and chip technology to a leading smart watch brand - but did not mention the specific name of the U.S. company.
Hayek admitted this year he and Google, including some technology companies to discuss smart watch cooperation matters, but also said the Swatch Group in no hurry to enter the market. Father Hayek also said that the current smart watch product battery is the biggest problem, and also need to bind third-party applications, there may be disclosure of user information, and table fans will be very annoying table software needs to keep updating.
Father does not count the number of words we do not know, but his actions seem to overthrow the original statement. Swatch's own smart watch Swatch Touch listed in 2011, is a touch screen watch, in addition to watch the date and time, there are alarm clock and timer functions. The current retail price of 140 US dollars. In an interview, Nick Hayek said they would integrate smart functions such as health tracking into swatch touch.
Here Xiaobian naturally remembered Hayek's domineering remarks at the group's annual media conference in March this year, do not know he still remember. "We have technology and know how to make tables, so all companies want to come and see us here. We do not and do not need to work with a U.S. company and we are leaders."
Swatch Touch is a touch-screen watch with alarm clock, display the date and other basic functions, Swatch Group plans in 2015 to improve the functionality of this watch. Hayek also said that this watch will insist on its own production by swatch. In this way, all the words and deeds before and after Father Hayek really contradict.
Swatch Touch
However, it is also his contradictory words and deeds so that people realize that smart watches can not underestimate. Perhaps the traditional watch business to see Swatch also have to enter the smart watch industry, will be able to withstand the layers of waves stirred up in the heart! All indications, Swatch reason why the position is not firm mainly due to previous failure Experienced combat, because the production technology can not keep up, smart watches in 2004 ended in failure. In addition, Apple is too aggressive in the field of high-tech smart watches, it is regarded as a strong competitor of Swatch. Fools know, can not help competitors more powerful ah.
However, the attractiveness of Apple itself attracts many talents, including the recent hiring of Hoya sales director boosted iwatch must have worried many traditional watch makers, they began to feel the anxiety for the development of smart watches. Of course, the reason why the angle is nothing more than a smart watch still need help with the traditional watch. As a result, the Swatch Group looks predominant and has the full strength to produce its own smartwatch. As the high school politics book once said, things are evolving, new things will eventually replace the old things, and I believe Hayek will not stand idly by to the appearance of new things. Appear in this kind of situation, still an old saying goes well: when the attendant is handsome. (Text / million watch world Fuxue Ting)
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