Underwear industry huge market space and profit margins have attracted more and more investors into this generally favored industry. In the past few years, China's underwear industry has been in a state of rapid development. Although some domestic first-line underwear brands closed their stores in 2016, causing many industry outsiders to be discouraged from the industry, the industry as a whole is still in the A high rising trend of development. The reason why there will be first-line underwear brand shop closed, one reason is due to more and more new underwear brand emerged, resulting in increased competition in the market intensified; the other is the most important reason is that some of the new generation of underwear brand with products The cost advantage, a strong rise, seize the market, one after another is an inevitable trend.
Observed in recent years the development of the domestic market underwear point of view, many of the new generation of underwear brands in China, from Shenzhen second-line underwear brand boudoir is undoubtedly the most influential one. Especially in the two years 2015-2016, the girls are very active.
In 2015, Guiyi successfully held many new product launches and orders in the industry. After entering into 2016, Guiyou first became the vice president unit of Shenzhen Underwear Industry Association, then signed Chen Derong as brand image spokesperson, sponsored beauty contest, And also held more than one franchisee training seminars, which have boosted the influence of the boudoir underwear brand market to enhance. Accompanied by these active performance, Gui Mi also performed particularly well in the market, and its number of terminal stores in the country has exceeded 1,800.
It is understood that Gui Mi is the "direct + join" chain business model, positioning is the high-end market, with high-quality underwear products and price advantage quickly won the favor of consumers, but also attracted a lot of want to open a lingerie store Investors join the boudoir underwear brand. Over the past two years, the same type of underwear brands in the country, the boudoir is the fastest growing number of stores, to achieve the successful opening of 1,800 stores, but also demonstrates the value of Boudoir brand.
Underwear industry is still generally optimistic about the sunrise industry, the rapid development of boudoir underwear brand in the performance of their own charm, but also shows that the underwear industry still has good prospects for development. According to Euromonitor's forecast, the total retail sales of China's underwear market in 2017 will reach 25 billion U.S. dollars, doubling that of the United States and growing to 33 billion U.S. dollars by 2020. This shows the prospects of the underwear industry in China.
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