In recent years, the Elite Manufacturing (China) Elite Club has found that the competition in the apparel retail market is intensifying. In order to gain a foothold in the market competition, apparel companies must innovate in marketing methods such as RFID technology on their labels.
Electronic tags store standardized and interoperable information, clothing stores RFID reader can be used to collect this information to the central data system, easy to identify the mass personalized clothing, and then based on the statistical analysis of these information , To carry out a series of experiential marketing activities.
Apparel RFID technology can become more automated apparel marketing, meticulous, personalized. Make good use of clothing RFID technology, will give consumers a different shopping experience.
Visual Marketing
Now some high-end clothing store, usually with display area and storage area. Each garment storage, are attached an RFID tag, style, workmanship are very sophisticated. Clothing details, including color, size, fabric, style, origin, etc., will be entered into the clothing RFID electronic tag chip.
Clothing stores can also be equipped with professional clothing with teachers, with the clothing store, with the combination of information (graphics, display, storage location, etc.) can also be entered into the chip.
In addition, the garment's storage location is clearly marked on the outside of the RFID tag on the garment. When a consumer takes a look at a piece of clothing in an in-store display area, the obvious zonal identification of the RFID tag on the piece of clothing can give consumers some visual impact, which can help consumers identify with the tag in the warehouse area Quickly find the corresponding logo clothing, and choose their own clothing color and size.
In some high-end clothing stores, when consumers wear clothing RFID tags on the house swept away, the display next to the liquid crystal display will also show the storage location of the garment, while the storage location of the light will change, the direction , Giving consumers another emphasis on visual experience.
This RFID tag for apparel can be recycled to meet the energy saving and environmental protection requirements. When a clothing store clothing sold, the cashier RFID tags will be withdrawn, if new clothing needs storage, staff can re-enter the new product information chip, the original information will be new product information coverage .
Tactile marketing
Tactile is a short-distance experience, consumers try clothing, you can intuitively feel the fabric texture, you can also determine whether the goods for their own body.
Relevant statistics show that 70% of consumers purchase decision made when trying on. This shows the fitting room try the importance of experience.
Dressing room modernization and humanity can improve consumer spending experience. Clothing stores RFID receivers can be placed in the dressing room, each dressing room can be equipped with a plurality of dressing mirrors with RFID receiving display. When consumers try on the dressing clothes before trying on the dressing top, the dressing mirror, the consumer can not only see clearly the way they try on clothing, but also in the dressing mirror side of the monitor can see This product is the best mix of several.
For example, consumers try on a red pants, when she tried this section of the red pants in the dressing mirror comparison, the mirror not only appear in the mirror try on the side, the display will be displayed next to the section Red pants with a variety of programs: red pants with black shirts, with red shoes, etc., consumers can touch click to view more detailed programs.
In this case, due to the dressing mirror equipped with RFID reader, when consumers try on, the reader can receive the RFID tag on the clothing of the chip information at the same time the system will automatically retrieve the input and output Clothing with information, and finally in the dressing mirror on the side of the display synchronization display. If consumers are interested in collocation goods, just click on the display, you can check the storage location, stock quantity, color type, size and other information of the collocation goods in the store.
Dual touch - try on clothing, touch monitors, not only to provide consumers with the most professional clothing with clothing promotions also played a decisive role.
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