Eyewear company Ray-Ban plans to preview RFID technology at the Vision Expo interactive show. The technology is provided by the Float Hybrid, with a built-in RFID reader dock on the table to showcase the glasses.
Keith Bendes, Float Hybrid's vice president of marketing and strategic partnerships, said the technology was first announced at Vision Expo East in New York last spring, attracting a host of interesting users. He said Vision Expo West, to be held in Las Vegas in September 2017, will deploy the technology for the second time.
Brands and retailers face increasing challenges in attracting customers into physical stores and selling them.
As a result, Ray-Ban launched a smart desktop based on interactive RFID and tried out to attract customers at the show, with some retailers already planning to use the technology in stores. In this exhibition, smart table is one of the three major actions of Ray-Ban. The company wanted to communicate new activities to the public and help retailers understand and optimize product presentation methods so participants can better understand the product.
Visitors can use the touch screen to see Float Hybrid messages on the server as they approach the Ray Expo at Vision Expo East. If they want to learn more about new products, they can do it directly on the touch screen. They can use the floor plan tool to view the glasses display map. The third move provides a way to use RFID to view a particular new product. Users can pick up the glasses they want and place them on an RFID-based desk for viewing.
The smart meter itself uses a built-in ID Innovations LF (LF) 125 KHz RFID reader base. The tag on display is built-in with a LF RFID tag. When the user places the glasses on the base, the reader will read the unique ID number on the label. The collected data is forwarded to the server, where the Float Hybrid software captures the ID and displays the binding on the touch screen. Users can choose to view video or other specific information. This information includes the price, size and style of the glasses.
The company plans to re-use the system at Vision Expo West due to good results.
Float Hybrid offers a variety of interactive experience solutions for brands, including music festivals, sporting events and conferences. Its interactive solution uses camera-based data and uses software management to determine the item information that participants view or retrieve.
The company also offers other smart technologies, including Bluetooth and beacons using Bluetooth Low Energy (BLE), as well as RFID technology. Endes said RFID technology works best when it comes to tracking a limited number of items, but the cost of using the solution on a large scale is quite high. For Ray-Ban, they want to be able to provide relevant content as the product moves to another area. This task is difficult to achieve with a single or limited number of cameras.
Bendes said retailers visiting the show are very interested in testing the technology in stores to further increase traffic. He explained that by providing a limited number of touchscreens at the storefront, stores can reduce the number of inventory while attracting customers to buy online.
For example, the customer may try on glasses after entering the store. If the customer needs another color, they can choose a different color and view the virtual try-on image on the display and make a purchase decision in-store.
Bendes said improving the store experience may be crucial to increasing sales. He said: "The more you learn in the store, the more likely you are to buy."
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