AI is responsible for simple work. Human is responsible for creativity.
Deloitte's John Hagel (John Hagel) believes that the wave of artificial intelligence is actually an exciting opportunity to be able to make the brand more time for creative work. If we give the machine enough authority to be responsible for simple daily tasks, then marketers will have more time to focus on creative advertising campaigns.
"AI now looks a threat, but will actually be our allies, we will liberate from the tedious repetition of past work out, while providing the data needed to support us, so that we can better creativity, Improve efficiency," said John Hagel.
The New York Times saved a lot of work by using artificial intelligence. The veteran media used a writing robot and published 300 news alerts per day to their social media.
The chat machines in the market can replace a considerable amount of manual customer service while collecting customer data.
This is a quality customer that is zombie powder
Of course, AI cannot replace all interactions on social media. After all, the vitality of social media is created by human interaction. However, it can screen out the most valuable information in the interaction and, of course, identify those that are useless.
According to Eli Israel, founder of Meshfire, an AI-assisted social media platform, the workload of social media platform administrators has reached a record high. Applying AI can greatly ease the work pressure of social media teams.
With the help of AI, they can efficiently identify which users are real people and which are machine-controlled zombie powders.
At the same time, AI can also identify advanced users and give priority to them;
Similarly, AI can also mark those users who interact with high frequencies to remind the marketing team that this is a key user.
Finally, AI can also be used as an information filter, allowing companies to avoid dangerous connections and spam (yes, businesses can also suffer from spam).
Connect with consumers through Big V
Influential, an artificial intelligence-driven marketing consultancy, uses IBM's artificial intelligence system, Watson, to discover users. It found that social media can disseminate brand information to target audiences in a way that feels more real and humane.
Ryan Deter, CEO and co-founder Influential said they use two tools to detect Watson of service - Personalized analysis and AlchemyLanguage (capable of analyzing natural language processing program advanced concepts of emotion, keywords, etc.). Through these two services, we analyze the content of texts written by big Vs and divide them into 52 personality traits such as “adventurous spirit”, “work hard”, and “willing to welcome change”. Deter said that so far, Influentail has collected more than 10,000 large V analysis, and the total number of these people's attention, more than 4 billion.
When a brand proposes their marketing goals to Influential, the company uses Watson to identify the most prominent features of the brand, and then matches the big V that best matches their traits and the highest degree of followers. If a brand story emphasizes "adventure", then Influential will find a high score who has a high score in this quality and who has a good response.
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