The current underwear industry has entered a wave of ebb and flow, the stage of transformation and upgrading, underwear market demand has oversupplied, facing the industry winter, many retailers have to save money to turn off the loss of the store to maintain business operations, many more brands Has been difficult. Underwear industry is now alive is the success of the situation.
New Crystal in such an environment, the helm Huang Ming, new crystal can be injected into what kind of new energy? How can break through the waves?
Ms. Huang Ming:
What is the future, foresight?
We need to analyze the future trends in the retail industry.
Retail is the core of the consumer, the key to doing a good job of retail is to understand the psychology of consumers; understand their needs; understand their daily lives; understand their travel, shopping habits. Integrate their needs and habits into our retail system so that we can grasp the core of retail and think creatively about how to do retail so that we can come up with suitable retail stores in the future so that we can confidently deal with the coming underwear Industry Trends.
New crystal secret future operation mode, will cross-border integration of online and offline resources, to achieve O2O interoperability, precision layout, while increasing interactive shopping service experience, to meet 95 after the "cool", "fun", "cool" consumer demand , To experience the fun of fashion space, stimulate lifestyle, play in the lead consumer.
New crystal product style, the main light exercise, fine adjustment, fast fashion. "40% of the products come from the internal mining, 60% of the products from the world outside the mining.At the same time, in order to better ensure product fashion, the new crystal secret in addition to recruit more than 20 full-time, part-time designer, but also the introduction of buyers Products, products in the design into the international fashion elements of the season to ensure that each month there are not less than 30 on the new addition to the product display will also make innovations and changes.
Huang total analysis of today's underwear retail people could not help but resonate, and her innovative thinking on the future of underwear retail more guests will have a tremendous impact, so that guests can share their thoughts.
Mr. Wang Guohui, chairman of Snap Plastic underwear Co., Ltd., shared the successful experience of speed plastic:
The future of retail will be fully supported by the system, whether it is online or offline, whether it is PC-side or mobile terminal, there is only one warehouse, that is, brand management by the brand unified management, unified deployment, all goods directly from the brand Directly to the hands of consumers, to achieve a real 0 inventory.
In terms of retail, it is no longer the old form of door-to-door customers such as shops. Nowadays, the whole channel has become a trend. Cross-border resources integration, O2O exchange and service experience have all become the weapons of the new retail.
Plastic as a new brand, over two years more than 60 stores across the country, has maintained a 85% turnover rate, customer price remained at 3,000 yuan, stationed in the mall average two months to occupy the first three sales or even the first The location, but the national retail is not discounted. Why can we do such a good result? Because Supraro has gone in front of the traditional underwear industry, and in your eyes the new weapons updated to the second generation, or even the third generation.
With the sharing of Wang, our tasting start has come to an end, the new crystal new thinking, new ideas and innovative changes. As guests present at the scene, the current underwear industry Ebb Tide, how to survive and even business / brand development, all need to new ideas, innovative thinking to deal with. The new crystal of innovative marketing cooperation model, will shoulder the mission of innovation underwear industry, the new crystal secret brand, will also be in this context, set sail again!
February 23, 2017 CS New Crystal Secrets The Future of Pre-Secretive Marketing & New Tasting Comes Perfect.
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