Watch design is how to get an important position

After years of forging, watch makers are slowly focusing on the art of watch design. At the beginning of this point is not taken seriously, and designers are only used some of the common ideas in the art movement. Later, manufacturers found that the watch design should have its own unique style. Since then, designers have become the most crucial figure in watchmaking companies, because only good design can attract people to buy in order to represent the brand's soul. Today, design is an integral part of watchmaking, especially for independent watchmakers who follow the philosophy of luxury watchmaking.

Influenced by the collapse of the U.S. stock market in 1929, in order to increase the sales volume of automobile products, the United States initiated a technological progress movement, emphasizing that function is less important than aesthetics. The movement inspired the watchmaking community to reinvent the wheel after being hit by the crisis in the quartz watch industry. After the quartz crisis, the watchmakers paid more attention to the design of mechanical watches. This trend is reflected in watch works in the late 90s and early 21st century.

But watchmakers do not seem to catch the cold with the recent art movement, such as Italy's radical or postmodernist style, which has continued for decades. The new Art Movement style is reflected only in niche and stand-alone brands because they only produce high quality limited edition watches. However, these campaigns enhance the designer's status and combine the practicality and craftsmanship of the product with the highest in the art watchmaking world.

Gradually disappearing dial and more and more complex features slowly become the watchmaker competing weights, consumers are more by the product design rather than complex features to attract. This phenomenon led to the watch function of the time to dilute, but the watch wearable decorative features and watch design aesthetic requirements, the watch has gradually become a symbol of social status and personal taste.

Until now, watchmakers have always been able to find designs that fit their brand style, such as the simplistic decorative arts pre-quartz crisis. When they are re-aware of the need for diversification of their designs, retro-thinking is generally considered, but they still ignore current technologies such as IT and electronics. They used to draw inspiration from the painting, do not go to consider using the quartz crisis and the status of IT to predict the future.

Today's retro world watchmaking industry is more popular, some quartz crisis before the classic series and small dial design was re-used, the classic engraved list frequently appeared in recent years. Designers also draw inspiration from the industrial social reform, all tabulation trends and changes in design style have proved that the essence of the watch as a high-level jewelry will not change, the watch needs to be combined with mechanical beauty and craft beautiful design.

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