In 2016, the world was shrouded in the shadow of the cold winter of capital. Zhao Xijun, deputy dean of the School of Finance at Renmin University of China, said recently that “China’s economy is challenging in 2017”. In the upcoming new year, how to seize the opportunities while melting ice and snow has become a problem for many companies to think about. Of course, drone companies should seize the opportunities for development and usher in a splendid performance. Perfecting the Upstream and Downstream Forming a Complete System Under the impact of cold financing and intensified competition, many drone companies have gradually taken the path of transformation and upgrading in order to adapt to changes in the overall environment of the industry, either actively or passively. The transformation and upgrading of modern enterprises is in fact the process of innovation and exploration of the new business model. In the new model, the industry will naturally upgrade and upgrade. In this process, it is indispensable to open up the "upstream and downstream" industries and ensure that the industrial chain is free from obstructions. Passing "upstream" requires the search for a reliable supplier. For many domestic drone companies, they do not have the capability to complete the whole machine alone. Many times they act as "assemblers". With a large scale of suppliers, the quality and quantity of products can be guaranteed. Businesses face the first guarantee in 2017. Through "downstream", you can ensure smooth product sales. Produce a product, must have a complete sales channel to ensure that there is no accumulation and waste of resources, enabling companies to return funds for reproduction, to maximize efficiency. Effective supplier selection and management, and the establishment of a rapid response system between UAV industry upstream and downstream companies can not only shorten the procurement cycle, make the production agile and lean, but also make agile responses to market demand to preempt This will be the key to the drone business in 2017. Focus on innovation to complete the technical upgrade Drone's body toward the small and refined direction, small external conditions, lies in the built-in core. In the drone industry, the absence of core technologies means that there are no key weapons that appeal to investment and consumers. Drones as "air robots", such as flight control, battery life, obstacle avoidance and other technologies are the difficulties that many manufacturers have been trying to overcome. They are also the key to consumers' intuitive perception of product performance. With the independent research and development of core technologies, it is possible to occupy a brand in the market while taking advantage of more high-quality products as competitive weapons. From the perspective of long-term development, the lack of technological reserves is difficult to survive. Under the trend of intelligence, consumers have increased their functional demand for drones and the industry has matured. It is difficult for drones with bare heads to satisfy the market. demand. When the influence of the cold winter of capital dissipates, enterprises without core technologies that lack competitiveness are likely to be eliminated by a new round of upsurge at the same time of “rejuvenation”. The rational and efficient use of preparatory funds The winter of 2016 was a cold winter, and this cold current has also affected the drone industry. Many companies are faced with a shortage of funds. There is no need to invest in resources in this area through venture capital companies, new three boards, and crowdfunding, and it is not necessary for companies to use funds to supplement their resources. local. For example, drone companies use the comparison of capital costs to choose the right capital structure; use investment estimates to select profitable investment projects; use various operational indicators to analyze and determine effective operating plans, etc., by controlling funds The overall flow and the distribution of time, the right time to the resources most in line with the company's long-term development of the field, to plan for the development of new models, or on the basis of the original part of the performance upgrade. How do UAVs become winners on the eve of 2017? Cultivating talents and focusing on team building All say that talent is the most expensive in the 21st century. However, in my opinion, talents are indispensable at any time. Businesses that are in the cold winter of capital are not well off. There is a need for talents to support product development and upgrades, and to obtain more market shares with more stable and reliable products and services. In the good period after the warming up, it is also a key point for the rapid development of enterprises, and it needs a lot more. The talents provide continuous development in terms of technology and management. Of course, the reserve of talents not only includes quantity, but also pays more attention to quality. The development of large-scale talented teams will also contribute to the overall progress and upgrading of the enterprise. In addition to the “quantity” of reserves, it is also necessary to strengthen the cultivation of talents and make talents become “high-precision” experts. This is the support for employees. Welfare is also a long-term development plan of the company. While promoting overall cohesiveness, it will also provide reliable human resources for product quality and upgrade. Scientific management and orderly operation Many drone companies face such a problem. Models of aerospace enthusiasts have a background in technology rather than management. The operation of the company depends on the boss's “mood.” How can such a company achieve long-term development and how can it be based on fierce competition? Market competition? Enterprise management is the management of the whole process of an enterprise. It involves not only all financial resources, but also the use of non-financial resources. This requires very professional and scientific management.
Especially for drone companies in a strategic transition period, existing resources may not be able to adapt to the strategic development needs after the transition, or the original resources are decentralized and cannot be used to the maximum extent. This requires managers to know how to proceed from the perspective of strategic development. Through the formulation of relevant decisions, enterprises are urged to integrate all resources in a timely manner to serve strategic goals. Now there has been a group of drone companies employing professional managers to manage the company, ensuring the internal stability of the company and external advance and retreat. Cultivate the industry culture to develop the buying group To truly understand the industry and dig deeper into the industry's pain points is the way for drone companies to become stronger. Nowadays, many companies are aware of the lack of industry culture and education in the country. Launching flying training is only a small step in building a cultural atmosphere. There are many other things that really make up for this lack.
For example, the auto-driving concept car introduced by a car company can get rid of the tedious commuter driving, lie in the car and listen to music, read and watch movies, and release more time to enjoy life, making people yearn for love. This expectation has become a car. The source of the development of autonomous driving is to build an industry culture and cultivate potential buyers. Especially today, many primary and secondary schools have also set up related training courses for drones. While enriching children's extracurricular life, they also cultivate enthusiasts for the industry. Some companies also participate in such activities. Since Dajiang detonated the consumer-grade drone market in 2013, the industry has discovered a huge opportunity for drones. Whether it is an aerial drone that can provide God's perspective, or the industrial application of "Drone+", it is like a delicious "cake" waiting to be divided. Looking at the heat, you can think that you can make a full profit by joining the company. It must have been a lot of companies that only ventured into the drone industry this year, and now they have tasted the bitterness they have planted on the spot. A company needs rational judgment, a clear direction of development and a co-ordinated layout. It can neither be blind in front of a booming market, nor should it be decadent in the downturn of the industry. Enterprises can overcome difficulties, seize opportunities to achieve long-term development, allow companies to grow stronger, and make the industry more robust.
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