In 2014, Softbank CEO Masayoshi Son introduced the emotional robot Pepper to the world. He said that this conference will be written in history. Since then, Pepper has frequently appeared in various technology exhibitions, and its every move has also attracted attention. How far is the distance from popularity to profitability in the robotics industry? China's manufacturing industry has brought huge industrial robots to the market. The weakening of traditional home appliances and the popularity of the concept of smart homes have opened up a promising avenue for the consumer robot market. Beginning in 2015, a large number of consumer-grade robots have frequently appeared on domestic e-commerce websites and headlines of major media. Consumers have also begun to recognize and accept various odd-shaped home robots. In June of this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Finance jointly issued the "Robotic Industry Development Plan (2016-2020)", which has given rise to the entire robot industry. If the hottest tech word of 2016 is VR, then there is no doubt that artificial intelligence and robots are closely followed. How far from the popularity of the robotics industry to the distance from the profit 5 years ago, if you find someone on the street casually and ask him what is a smart phone, he certainly does not know; 2 years ago, you ask the same question The passerby may still not be able to give you an answer, but he will take one out of his pocket: "Hey, I'm a smart phone." Although the concept of artificial intelligence is not old enough, the time when the word “smart” is really understood by consumers has to be pushed back to the popularity of smartphones. Yes, consumers vote with their feet. They won't listen to you explaining any concepts. Only when you put the product in front of him will he pick an eyebrow and thoughtfully say, "Oh, this stuff seems to be Yes, how much is it?
At present, the domestic consumer robot market is still in its infancy, with hundreds of flowers and hundreds of schools contending, but the problem of uneven quality of products has also followed. At the beginning, the most popular products on the market were flat-panel robots, namely the "tablet + wheel" form. In the past two years, the flat panel industry has shown a slight decline. Entrepreneurs have been able to obtain various parts from the supply chain at a very low price. Together with the wheels of the sweeper, they are finally put into the enclosure and become the so-called “company robots”. . Although the prices of these low-level products are very attractive, they are far from being able to meet the consumer's level, both in terms of appearance, practicality, and interactive experience. They may even cause great harm to the rising companion robot market. How far is the distance from popularity to profitability in the robotics industry is still far? The current domestic robot companies are faced with the following problems: The product's exposure and reputation are good, but there are few trading volumes. In August of this year, a survey on online mainstream e-commerce platforms and some offline channels showed that the annual sales volume of domestic branded consumer robots was basically below 100,000 units, and the main channels were still dominated by the domestic market, and the main ones were the main ones. For products with a price of 1500-2000 yuan, sales of products with a price over 2,000 yuan will not exceed 30,000 units. Combining the above conditions, it is not difficult to see that the root cause of these problems is that the products are expensive and use experience is poor and cannot solve practical problems. Any company must aim for profit. Therefore, in the face of price wars, there are generally two options. One is to reduce price vicious competition, and the other is to continue to concentrate on doing a good job of products, and to increase the added value through technology and product experience.
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