2020年3月31日星期二

[viewpoint] How do domestic robots break through and block the pressure on the international market?

Before domestic market robots become saturated with domestic robots, they must improve their quality, functionality, reliability, and ease of use. At the same time, they must reduce their costs. This will not only keep pace with the time but also accelerate the integration of resources. In addition, it is also crucial to work with integrators as soon as possible.

Domestically produced robots have become a hot spot for domestic investment in recent years, and they are also important industries supported by local government policies and funds. Many local governments have introduced preferential policies. For example, robotic industrial parks can use land for free, plus financial subsidies. Each unit can even get a 20% subsidy.

An executive from a well-known robot integrator told Xiao Bian that even if domestic robots can perform as well as foreign robots in terms of performance and reliability, the price will be at least 20% lower, and customers may consider it. In fact, the reliability of domestic robots is still the biggest industry challenge. Compared with foreign ABB, KUGA or Japanese Panasonic, Kawasaki and other brand robots, most domestic robots have no advantage in reliability. "If the price does not exceed the gap of more than two percent, customers would rather choose foreign industrial robots," said the integrator's Chinese executive.

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In the current automobile manufacturing with the largest amount of industrial robots, the market for industrial robots is approaching saturation. The domestic automobile manufacturing capacity has been severely surplus. This is an open information in the industry. The traditional automobile manufacturing robot market is basically the world of foreign robots. Domestic robot manufacturers basically have given up this market. "In the automotive sector, only new energy vehicles will leave some opportunities for domestic robots, but it is still difficult for domestic robots to do so," said the executive, who declined to be named.

As the pace of expansion of electronic manufacturing in China slows, the demand for manufacturing equipment is also slowing. The LED production industry has begun to adopt robots to replace some simple and repetitive tasks. As an industry producing plastics, mechanics and other important parts, it has always been the deepest industry in industrial automation. Workshops with air pollution, high labor intensity, high noise, and high risk are difficult to recruit. Second, labor costs have skyrocketed. With the increasingly stringent enforcement of labor laws, business owners have been introducing robots. Instead of manpower for production.

“Because the economy is not very booming, robot rental is now more attractive to business owners. Robots are replaced by five people. Each company owner pays two people to rent robots for production. If it is a company that can operate for a long time, Business owners then consider buying robots at once," he pointed out.

Before domestic market robots become saturated with domestic robots, they must improve their quality, functionality, reliability, and ease of use. At the same time, they must reduce their costs. This will not only keep pace with the time but also accelerate the integration of resources. “Our goal is no longer to catch the sparrows, but to look at certain hot models of certain vendors and launch benchmark products as soon as possible. Grasp the weaknesses of these products and use our cost control advantages to attack. The next 30% of their market. Earn money, and continue to launch new benchmarking robots, so that we have the opportunity." Said a domestic robot company CEOs.

Domestic robot manufacturers have come alive. They feel that all industrial robots have the opportunity to replace them. But the reality is, what product models are all done, and no one product is good enough to get before customers. The technology is not yet fully understood, it looks like it can be used on the surface, and customers use it but they have problems.

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