Watch manufacturer VS watch designer history competition

In the 1950s, all international designers were asked to focus on the product's design, but this phenomenon rarely appears in the watchmaking industry. Because the production of mechanical watches need watch designers also have some other specific skills.

With the rise of post-war consumerism, consumers began to be valued. Some manufacturers began to pay more attention to the experience of consumers in the design of products, and the importance of design in the products increased. Therefore, we began to seek international designers with superb skills, the appearance of the product packaging retouched better. From car, phone, light or toothbrush, from the most expensive to the most insignificant objects, designers must have unique insights and skills. This phenomenon also appears in the watchmaking world, watchmaking history, there are many international design masters and watchmakers combined instance.

International watchmakers and designers

The 20th century, 50's, Omega launched the constellation series to follow the trend. In 1976, Jack Heuer, in collaboration with the German designer Richard Sapper, created his first quartz watch. In the 1960s, the Bauhaus art style became popular. The Swiss artist Max Bill designed the German Hans-Jungfranken watch. The classical and simple design of the watch was very popular for a time. Patek Philippe has teamed up with jeweler Gilbert Albert to produce watches that honor the traditions and skills of Geneva. American designer Gorge Nelson designed a series of Vitra clocks in Vitra's workshop.

Pierre Junod's watch was designed by Denmark's Tobias Jacobsen and Bovet teamed up with Pininfarina to create a lively, sporty watch. Philippe Stark, a French designer, tries to create a variety of affordable works in new ways. At Vallée de Joux in the Swiss Valley, Jaeger-LeCoultre has several joint international designers to launch the Atmos clock collection, including 1973 designer Britton Christopher Laurence and 2008 Australian designer Marc Newson.

French designer Philippe Stark Philippe Stark

In the meantime, Britton Jasper Morison made a simplified and symmetrical design of the radar watch. The list goes on......

Design more integrated

80s of last century, the watch industry and internationally renowned designers based on multidisciplinary design cooperation is far from enough, they are more inherited the mechanical watch is still the traditional quality. In fact, watches in the development process involves more and more complex functions, which also requires more professional knowledge of designers. In the second half of the 20th century, watch makers realized that product design was becoming more and more important. They needed more professional designers and watch designers to emerge. Zonta was a pioneer in this trend. Designers who focus on design are usually not familiar with watchmakers, so they focus on training watchmaker skills and will follow the designer's advice in order for their ideas to work.

New designer appears: watch professional designer

To work, everyone integrates their own analysis, creativity, philosophical thinking and some genius ideas. "Today we still find that in order to find the harmony and balance in watch sales, watches need a decent movement." (Today, to still find harmony and balance and to be liable for sale, a watch needs to have a decent movement) Philip Dufour, an independent watchmaker, explains.

"You need to make a choice between a mix of styles and a perfect idea," adds a well-known watch designer from Japan, who is not an artist. Eric Giroud is the chief of Max Büsser & Friends (MB & F) for his unique and unique ideas. Designer. "Throughout the design learning process, my object is not just a product, but the overall perception it brings to people," says Rebecca Yeager, a young jewelry designer.

There are also some master walk between designers and watchmakers, watch designed by architect Alain Silberstein from Besançon looks like there is a building, David Quinche designed flip watch no one can surpass now. From Geneva to Basear, watchmaking talent is often found within the Jura range, and many times we find it difficult to define the distinction between two complementary areas.

Watchmakers and designers should work together to work together. Only the combination of technology and aesthetics with different proportions can make each timepiece even more unique. Therefore, the watchmaking community needs a wide range of ideas and inspiration from culture, art, arts, humanities, natural sciences and other environments, which is the most crucial.

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