There are rumors that, following the Samsung Electronics and LG Electronics, Apple also plans to launch smart watch products. Such news did not stimulate Swatch to take action. Hayek said: "You will not see our participation in the competition to launch the first batch of products. Consumers still have a lot of resistance, so we will continue to observe."

However, Hayek said the company has all the technology it needs to make a smartwatch, and now he plans to sell the components to other companies in a relatively low-key way to benefit from this potential technological revolution. At present, the scale of the watch industry reached 62 billion US dollars. Hayek did not say which companies to sell smart wrist device components, but said it includes a US manufacturer of fitness wristbands. Analysis, said the growth of sales of smart watch components will make Swatch's sales growth of 222 million US dollars.
If demand soars, Swatch is also poised to join the competition to promote smartwatches through its massive sales network. Hayek said: "I have confidence in smart watches, but it will not become a substitute for watches.If the smart wrist product market really developed, we will enter."

Swatch knows the risk of escalation. A few years ago, Swatch had teamed up with Microsoft to launch Paparazzi, a wireless data watch that uses Microsoft's MSN Direct wireless data service to provide news feeds, sports, weather and stock prices.
At the close, Swatch shares traded in Zurich, Switzerland rose 0.5% to Swiss francs. This year, the company's share price has fallen 10% and may suffer its first annual decline since 2011.

RBC Capital Markets expects Apple's annual revenue to increase by up to $ 11bn with the introduction of smartwatch products. Analysts at UBS believe Apple will introduce smartwatches by the end of the year. Apple declined to comment on its product plans.
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