Joel Fletcher was born in France. He is educated in his native France and South Africa and graduated from the University of London with a bachelor's degree in economics. He developed his career in London and gained two decades of experience in international banking and financial markets. Among them, he is a director and chief executive of a London-based money broker.
In 1993 he moved to Geneva to serve as vice president for a Swiss private bank, managing a high-net-worth personal financial investment portfolio. Since 2002, he has been a wealth management and private equity consultant.
In February 2010, Joel Fletcher became President of Milus SA.
Q: Your resume shows that you have many years of financial and investment background, then changed to the watch industry, and why choose MILUS Murray as an industry entry?
A: Because before that I was working in the private banking field and engaged in the management of personal financial portfolios. At that time I was doing this long-term capital management is very optimistic about the field of luxury goods, decided to find a brand as a capital injection target. After a careful selection of research and comparison, we found that Milus brand has a story to tell, his history goes back to 1919, he has a unique design and movement, such as has an exclusive patented three seconds back to jump function; he also has a legend: During World War II, Milus was housed by the U.S. Navy in their "Survival Packages" for the exchange of physical distribution as naval pilots forced to land in unidentified areas. Some things are like fate, also can not tell the truth, when I saw the TriRetrograde three seconds back to watch the moment it was fascinated. So we finally decided to inject capital recovery legend. In October 2012, the brand released a limited edition of 100 Snow Star engraved commemorative edition, to regain the "glory days" of this war.
Q: You are one of the few managers in financial and economic backgrounds in the high-end watch category that belongs to the category of luxury. In your work, what do you think these backgrounds will help?
A: Because private banking is undoubtedly an extremely personal area, which coincides with Milus's "luxury of self". Past experience with clients has given me a good understanding of the needs of our clients and a constant track of their purchases and preferences, which has given me some understanding of product design. All of them without exception have a special pursuit of beautiful fashion things, I think this is one of the selling points of the luxury watch industry.
Q: In your experience, what are the expectations for the economic prospects of the world economy and some major markets over the next few years? How do such expectations affect the development of watch products and the consumption of watches?
A: IMHO, it will be more difficult! Big economic environment will be full of challenges. However, since the earth is going to work, people still have to work and spend. I think the watch industry will still be prosperous. Why? Because you can see the opportunities are always with the challenges, the crisis is always with the turning point. There are often opportunities with the difficulties! The fact is that the crisis will indeed affect the lives of some middle-class people, but it will have little effect on the upper-class rich people. The rich are still rich, they are still habitual spending their favorite things. And each redistribution of social wealth will also spawn a new generation of wealthy people who also urgently need to prove their position and taste. Especially for men, because jewelry seldom belongs to men, and it is the watch that men can take on the function of "jewelry." So we also added the cufflinks to the product line to load the micromechanical movement, Many men are attractive, coupled with good pricing, sales are quite satisfactory! While constantly enriching the product line, the brand's own value is even more important.
Q: In the current economic environment, please list which are the most important occupancy of the fortress market MILUS?
A: In my opinion, the current market in China is more important to Milus than the entire Western world! Therefore, we must re-deploy the key markets in the Far East, especially China, which may be our main market in the future! So no doubt we will spend more time and energy in the Chinese market.
Q: What are the strategies and plans for China?
A: I think it is very important to carefully study the preferences of Chinese consumers and bring this research into product design and development. Of course, the trend of the global trend will swept around, affecting or around the purchase intention of consumers. Therefore, standing on the global level, while ensuring that we really understand this market, will not be misread. In short the right product launch at the right time, this is the key to winning.
Q: Some investment advice for young people, right?
A: buy gold or gold products!
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