Cartier product failure rate of 100% 180,000 watch failure in less than two months

Cartier is a famous French watchmaking and jeweler, whose products include high-level watches, jewelry, wedding and engagement diamond ring, leather goods and Other luxury goods, well-known in the industry, has been praised King Edward VII of the United Kingdom as "the emperor's jewelry Business, jeweler's emperor. " But it is this "jeweler of the emperors" that has recently been exposed by many media outlets for its complaints from consumers. In June 2014, Zhejiang Administration for Industry and Commerce announced the follow-up sampling results of gold jewelry. Among them, 5 batches of "Cartier" brand jewelry were sampled and 5 batches failed, with a failure rate of 100%.

Watch products have been complained one after another

In May 2014, Ms. Liu, a consumer in Shenyang, spent 52,000 yuan to buy a Cartier ladies' watch, and in 3 years, her watch was stopped for 5 consecutive times. Cartier denied watches have quality problems.

In March 2014, Mr. Lei, a Nanchang consumer, spent more than 180,000 yuan on a Cartier Men's Watch, wearing it for less than two months and leaving the watch off his head. To this end, Mr. Ray found Cartier watch counter request returns. After consultation, the other refused to return, only agreed to paid maintenance.

In March 2014, Mr. Chang, a consumer of Changchun City, purchased a Cartier watch worth 300,000 yuan from South Korea, causing the appearance of non-human eyes in less than 2 years. Businesses to watch over the deadline has refused to QPIC, Mr. Cheng need to bear the cost of their own repair. Mr. Cheng believes that, from the date of delivery date, has not exceeded the global warranty period of 2 years.

Cartier blue balloon mechanical men's watch

In January 2013, Mr. Yang bought the Cartier Blue Balloon Ladies Watch from the Shilla Duty Free in Seoul. After returning to China, Mr. Yang found his way through the black dial with the Cartier Blue Balloon watch dial at nine o'clock foreign body. After testing, Cartier need to open the case clean dial foreign body. Since then, Mr. Yang found Cartier China after-sales and South Korea Shilla Duty Free. Cartier China's after-sales attitude is very tough, insisted that Mr. Yang repair watches, can not be any return and compensation in China, and South Korea's Shilla Duty Free responded, so that Mr. Yang South Korea in the near future to return procedures, but the ticket and all expenses Mr. Yang need to take care of themselves.

In addition to watch products, Cartier other products from time to time in recent years have been exposed quality problems.

In June 2012, Harbin consumer Miao spent 11350 yuan to buy Cartier red boutique purses, just opened the bag and found the edge of the leather bag at the junction was significantly broken, revealing a white lining. The seller said the goods can be exchanged, but refused to return, insisted that the quality of the product no problem. Miss Miao in the shopkeeper to check the product quality inspection that the bag was rejected.

Cartier jewelry

In July 2011, Mr. Sun bought a Cartier Belt worth 5,000 RMB. After purchasing for 1 month, the leather buckle had a problem. After spending 2,000 yuan maintenance, pick up the belt and found a vacuum sweat stains. Coordinated, Cartier believes that the quality of the belt and after-sales maintenance is no problem.

Development strategy was questioned

At the same time, the reporter noted that since last year, some media reports said that Cartier stores in China 10, and the first decline in sales in mainland China. Since then, Cartier denied the news closed shop. However, Cartier's development strategy in China is thus highly questioned.

Cartier handbags

Some experts believe that since last year, many luxury brands in China have gradually reduced the store, some brands found that blind shop a lot of damage to the brand, and management costs and operating costs are high. As a luxury should focus on improving the operating efficiency of a single store, do a good job of existing store upgrades, a large number of shops will only lead to a serious decline in brand value.

In response to the above-mentioned "Quality Door" in Cartier and its question of China's development strategy being questioned, the "Economic Information Daily" reporter recently sent a letter to the Cartier PR to seek answers, but as of press time, Cartier has yet to reply.

Cause of the three major luxury brands repeatedly service is missing

For Cartier products have been exposed quality and service issues, well-known luxury goods experts, Zhou Ting, director of the Institute of Wealth Research in an interview with the "Economic Information Daily" said that the Chinese market for many luxury brands to create a lot of profits, For them is a very important market, which, including many big names, including Cartier in China, a large number of shop sales. However, most of the luxury brands failed to provide the Chinese consumers with the corresponding services and experiences in their gold absorption process.

"On the one hand the quality of the product itself is flawed; the other is the return of service problems, maintenance time is too long, the cost is too high, the attitude is also 'look at food' and so on, consumers paid but failed to get Due respect. "Zhou Ting bluntly.

The industry told reporters that such luxury brands like Cartier often appear in the country lack of service, can be attributed to three major reasons: First, the scarcity of quality service companies deliberately made, so that consumers think this is a big brand service style ; Second, due to the provision of high quality services will increase costs, and many luxury brands only the Chinese market as a "cash register", do not want to expand investment; Third, China's lack of high-quality service-oriented personnel, and international companies It is also very difficult to relocate foreign service personnel to China.

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