Since the end of May last year, Cartier China's Chief Executive Javen was transferred back to headquarters, the negative news of Cartier in China after another, from last year's "Dream Gate", the auction market prices have shrunk to the economic daily this morning rare The length of the report "Cartier failure rate of 100%." This year Cartier was stuck in a variety of quality door, in the end what happened?
According to the report, in June 2014, Zhejiang Administration for Industry and Commerce announced the follow-up sampling result of gold jewelry. Among them, the label of "Cartier" brand was sampled five times and failed five times, with a failure rate of 100%. Known as "the emperor's jeweler," the jewelry emperor over the past year by many media exposure of its consumer complaints have been the case. According to media sources, since last year, Cartier closed 10 stores in China, and sales in China also saw a sharp decline for the first time.
Some professionals have analyzed, from last year, the luxury goods in the country have shown varying degrees of decline in performance, many brands began to gradually reduce the store in China, some brands found that blind shop a lot of damage to the brand, and management costs and operating costs are very high. As a luxury should focus on improving the operating efficiency of a single store, do a good job of existing store upgrades, a large number of shops will only lead to a serious decline in brand value. Chinese market for many luxury brands to create a lot of profits, for them is a very important market, which, including many big names, including Cartier in China, a large number of shop sales. However, most of the luxury brands failed to provide the Chinese consumers with the corresponding services and experiences in their gold absorption process.
China's famous luxury experts said: "On the one hand, the quality of the product itself is flawed; on the other hand is a problem return service, repair and maintenance time is too long, the cost is too high, service attitude is 'look at food' and so on, consumption Who paid the money but failed to get due respect. "More insiders bluntly, such as Cartier luxury brands in the country often lack of service, can be attributed to three main reasons: First, the intentional manufacture of quality services Scarcity, so that consumers think this is a big brand service style; the second is due to provide high-quality services will increase costs, and many luxury brands only the Chinese market as a "cash register", do not want to expand investment Thirdly, there is a lack of High Quality service personnel in China and it is very difficult for international enterprises to relocate foreign service personnel to China. In any case, the quality of fly or need the "emperor" to show sincerity, stop using "dream" as a shield.
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Bishan Ceramic Import And Export Company Limited , http://www.ll-ceramic.com
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