Wearable devices are once again receiving attention as news of the recent addition of Patrick Pruniaux, a Tagenaga-based executive, to Apple Computer confirms. Smart watches will not impact the traditional watch industry? Many luxury goods industry coffee have jumped to Apple, whether heralding the wearable device will change people's wear habits?
The news that the Apple Smart Watch is between fashion smart wrist watches and stylish wristbands, built a variety of advanced sensors, the main fitness and health tracking. iWatch will be deeply integrated with the iPhone to answer calls, connect to the iPhone data network and manage notifications. IOS8, which will be released this fall, also includes many features optimized for wearable devices, and Apple already has a large number of professionals on the wearable.
It is unclear exactly what Patrick Pruniaux will be holding in his new position, but confirmed that he will join the iWatch business. According to insiders who are familiar with Apple's human resources, Pruniaux is not an ordinary sales executive. In fact, he is a vice president of sales and retail. This marketing talent in today's rare world luxury performance rare, TAG Heuer huge loss. For Apple, the company has acquired a marketing talent.
In fact, this is not the first technology giant Apple Inc. to tap talent in the field of luxury goods, last July, Apple hired the French luxury clothing brand Yves Saint Laurent's former CEO Paul Deneve as senior vice president. In mid-October, Apple invited Burberry CEO Angela Ahrendts to take over his retail business. Phil Schiller, senior vice president of global marketing, is responsible for overall marketing for Apple Inc. Paul Deneve is currently responsible for the marketing and sales strategy for Apple's wearable devices. As an expert in watch marketing and retail, Pruniaux may lead the sales and marketing team at Apple Smartwatches.
Paul Deneve, former CEO of Yves Saint Laurent
Since Apple Inc. announced that it will develop iwatch smart watches, speculation about the traditional watch industry and the smart watch industry has not stopped. Although some senior watch makers insist that smart watches will not cause any impact on the traditional high-end watches, but the luxury goods industry Caofan apple companies have to make people more worried about a bit more reason. After all, the pursuit of high-tech people never stopped, if iwatch is accepted, the traditional watch makers can appreciate the crisis in the watch industry ready to go?
Burberry CEO Angela - Ahrendts (Angela Ahrendts) For Apple's plan to create a smart watch iWatch, many Swiss watch brands have been admitted to feel the pressure. Jean-Claude Biver, Head of Watchmaking at LVMH Group, has publicly suggested that the Swiss watch brand can not be taken lightly by Apple's iWatch. The industry believes that, iWatch will have a certain impact on the current watch market, the identity symbol effect will help promote the product. However, from its audience analysis, only watches priced under $ 1000 will be a huge impact, the high-end watch areas will not be threatened. In addition, a watch brand in charge of China said that Apple can take advantage of the success of this successful high-rise luxury footwear to get close to the "Made in Switzerland", thus the iWatch upgrade to the height of luxury.
Are all the signs that wearables will gradually dominate the market and change the way people wear it? I believe this October will be quite exciting, maybe we can really look forward to so many bounced iWatch back . However, according to the relevant forecast, iwatch release time may need to be postponed to winter. In any case, the changes brought by the smart watch will be witnessed.
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