2014 world high-end watch market data analysis

Luxury industry has been very concerned about our country, watches as a branch of luxury goods with the recent signing of Sino-Swiss FTA re-exploded topic. Half a year has passed, on the big data on the watch market I do not know if you have not been concerned. 000 table world Xiaobian will be based on data from the three watch forums to help you analyze and analyze this year's high-end watch market in the world.

Germany won the World Cup, the German spirit is indeed admirable. Germany's rigorous attitude in the manufacturing industry and the pursuit of perfection also allow everyone to rest assured that the German products. In the watch industry, the German watch design is unique, known for high quality and simple design. German table in recent years more popular in China, we can see from the data that the German table market trend is good, the growth rate of Glashutte original Glashutte Original fastest, while the German form of A.Lange & sohne growth rate goes beyond The top brand Patek Philippe Patek Philippe .

We can also see from the statistics that the three most popular watch brands are Patek Philippe , Patek Philippe , Jaeger-LeCoultre , Zenith Zenith.

In terms of market share, Patek Philippe Patek Philippe firmly maintain its leading position, the brand's market share of 28.1%, compared with 21.4% last year. It is worth mentioning that this year Vacheron Constantin Vacheron Constantin and Audemars Piguet ranked second and third. The second and third places are fiercely competitive - with very similar market shares (13.4% and 13.0% respectively).

In terms of growth rate, it is the largest improvement over last year's original Glashütte Original and Vacheron Constantin. Swatch Group Swatch brand Glashütte original is the fastest growing brand in this area this year, the market share increased by 40.2%. Among big brands, Vacheron Constantin showed a steady growth of 33.9%. Last year's rising star Richard Mille suffered negative growth, failed to maintain its staggering 61% growth last year.

2013 global watch market share chart

Concerning the extent of Internet users' attention, Vacheron Constantin, the top 10 most popular watch brands in the online watch forums such as PuristSPro, TimeZone and iWatch365, saw the highest increase in attention with a 53.4% ​​higher click through rate. Glashütte Original Followed by 48.7%.

For Internet users favorite brands, Rolex, Omega Omgea, Cartier Catier occupy the top three quarterly luxury favorite list.

Consumer favorite classic models include Audemars series including Royal Oak, Cartier Blue Balloon series, Omega Seamaster series, Chanel J12 series, radar Jubile series.

Compared with last year, Chinese consumers are most in need of high-end watches. High-end watch brand to maintain rapid growth (12%), watch purchase increased by 57.9%, accounting for more than 30% of global sales. David Sadigh, founder and chief executive officer of Digital Luxury Group, said: "Despite the declining sales volume in mainland China, Chinese consumers' interest in Haute Horlogerie continues unabated, and the love story will not end so soon , And will continue to lead non-Chinese sales outside China. "

The United States, the second-largest market share, and the third-placed United Kingdom, after experiencing the negative growth of the previous year, showed signs of recovery in the market. Sales growth in the United Kingdom was the highest in European countries at 7.7%, compared with -8.5% in the previous quarter; the United States narrowed the rate to -1.5% in 2013 with a sales growth rate of -11.6% in 2012, .

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